Activision Sees Strong Trading Day: Bobby Kotick's Success Story

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Activision Blizzard, the gaming giant, helmed by Bobby Kotick, saw its stock prices surge on Wall Street today. This is great news for the company and its shareholders, as it indicates that investors are confident in Activision’s ability to continue delivering solid returns. Let’s take a look at what has made Activision Blizzard so successful and why its stock prices are on the rise!

In 2007, Bobby Kotick replaced former CEO Thomas Tippl, and the changes have been nothing short of impressive. In 2011, Activision Blizzard acquired King Digital Entertainment for $5.9 billion – a move that has paid off well considering the success of their latest mobile title, Candy Crush Saga! Later in 2014, Activision Blizzard moved to acquire Major League Gaming, the premier eSports league. The company has also made moves to streaming with the acquisition of Major League Gaming’s streaming platform and the popular video game broadcasting site, Twitch.

This year was especially fruitful for Activision Blizzard. They became one of only four companies worth over $20 billion (now the second-largest company in the video game industry). They also released what would become one of their best selling titles, Call of Duty: Black Ops 3.

During Activision Blizzard’s Q2 2016 earnings call, Bobby Kotick had this to say “Last month, we launched our third annual 30 Days of Summer event featuring daily giveaways and new game content across our portfolio of mobile and console titles. So far, we’ve had more than 40 million downloads and over 270 million minutes watched of videos on the Call of Duty Endowment’s Twitch channel.”

“This weekend, we begin our 2016 Call of Duty Championship, which culminates with the first-ever sold-out stadium event in Call of Duty history.”

“We’ll have more news to share throughout the weekend, including today’s announcement that Call of Duty Black Ops 3 has crossed $550 million in sell-through since its launch.” Bobby Kotick, CEO of Activision Blizzard. The gaming industry is worth over $100 billion, and it looks like Activision Blizzard will continue to remain a driving force in the market.

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