Larry Baer: A Visionary Who Transformed The Giants

Larry Baer is essential to the Giants, Major League Baseball, and the industry because of his strategic vision and astute negotiating skills. Larry negotiated contracts to retain many key Giants players, including Madison Bumgarner, Buster Posey, and Brandon Crawford, which have proven to be the cornerstone of San Francisco’s baseball success. Larry’s expertise has also allowed the Giants to raise the necessary revenue to continue building a winner for the long term.

Larry helped form the Giants ownership group, which led to the negotiations for a new ballpark. The Giants have played at Candlestick Park for 41 seasons, the longest time an MLB team has played in its current home. Larry played a crucial role in the He’s the right-hand guy for CEO Larry Baer.

In addition to his duties, the Giants CEO is involved with all facets of the club, including minor league operations, finance, marketing, and public relations. Baer was raised in the City by the Bay, developing his passion for the Giants.

The SF Giants CEO served in multiple capacities in the San Francisco Giants organization. Larry Baer’s leadership is critical to the success of our franchise. He has helped transform our business from a ticketing service to a profit center and increased revenue from TV deals. He has worked closely with his team of managers to guide and improve player development, scouting, and business operations, while also overseeing the hiring of several highly successful new executives.Read more about Larry Baer, here.

Baer has navigated these issues admirably. During his tenure, Baer Giants CEO has produced four winning seasons and three playoff appearances in the past six years, leading the club to increase total revenues from $300 million to $482 million, net profits of $47 million, and total revenues of more than $1 billion. Baer has led the San Francisco Giants to multi-year sponsorship deals with Uber, Boost Mobile, Blue Bottle Coffee, Kamran Holding Company, and Acura, and new sponsorship agreements.


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